Advertising Campaign Necessary for Vietnam Travel

Vietnam Travel advertising, new Minister of Culture, Sports and Tourism Hoang Tuan Anh talks about plans to develop the tourism sector in the future.

You were previously Head of the Vietnam National Administration of Tourism and now are Minister of Culture, Sports and Tourism. What is the priority that you have set to develop the tourism sector?

I think the most important thing is bringing images of Vietnam to the world and overseas Vietnamese as well.

However, it is said that tourism advertising of Vietnam is not good. What do you think about it?

It is true that many issues related to tourism advertising need to be addressed in the coming time such as how to make images of Vietnam known by Vietnamese people and international visitors.

For example, Ha Long Bay, one of the natural landscapes of Vietnam that is recognised by the world, will participate in a selection for the seven natural wonders of the world. The selection is an opportunity for each Vietnamese to deliver their message and to put Vietnam on the world tourism map.

More than ever, we need deep and wide advertising for Vietnam travel. In addition, local governments have to boost security and environmental hygiene at their own traveler sites.

The advertising of the country’s images will be even more effective if advertising messages are sent by each citizen.

We have signed a contract with CNN to advertise Vietnam’s tourism on this famous channel. How will the contract be implemented?

The government has agreed with the detailed scheme on tourism advertising programmes. Accordingly, Vietnam travel will be advertised on CNN for 13 weeks, twice a day, totalling 182 times during peak hour.

We have reached agreements with CNN on the contents and the way of advertising. This October images of Vietnam’s land and people will be officially broadcast on CNN.

It is a fact that the number of foreign visitors returning to Vietnam is very modest. What are solutions for this problem?

According to our statistics, more than 30% of international visitors plan to return to Vietnam. To have more foreign travellers returning to Vietnam, we have to meet their needs for services, to have better tourism products and better tour guides, who are ambassadors for Vietnamese culture.

In addition, we have to raise the people’s awareness in protecting and maintaining landscapes and tourism culture.

However, we should realise that tourists always want to discover new sites so the best way is perfecting our tourism products to attract them.

(Source: TBKTVN)